‘Always in Bloom,’ flowers ‘Blossom’ for moms, ‘Eden’ during a pandemic

May 4, 2020

Mother’s Day is fast approaching, and though families can’t go to brunch or and may have to stay six feet apart at the park, florists are still making sure that residents can buy flowers, even if they don’t come look at them.

Sharon Monteiro, owner of Always in Bloom in Marion, said that although she has lost business with cancellations and postponements of proms, graduations and weddings, the flowers have never been more vibrant and business has been steady because of the holiday.

“Without the world moving, mother nature is outdoing herself,” said Monteiro who said she has noticed the impact of less pollution. 

The owner is allowing one to two people in her shop at a time, but has noticed an increase in online orders, curbside pickup and delivery. 

Eden’s florist and garden shop further down the road in Marion has taken a similar approach with customers. Owner Esmeralda Braga said she doesn’t require customers to sign for card payments to keep contact to a minimum.

To help further keep contact to a minimum, she took inspiration from a customer and now sells bouquets at the Marion General Store. Braga said that the idea turned out to be a great one because she’s able to both quell the fears of customers who are visiting multiple stores, and is still able to sell flowers.

Having the opportunity to still sell flowers is also important because flowers “gives everybody a sense of wellness” during this pandemic, she said. 

For Mother’s Day, Braga is making deliveries as usual, but hopes people will consider having flowers delivered earlier than Saturday because shops are still short-staffed.

In Mattapoisett, Holly Turner of Blossoms said she hasn’t adjusted the store’s hours like many other small businesses have. 

The owner “figured we were done” after Governor Baker’s closure of non-essential businesses, but noticed that people were still calling for orders.

After closing four days, Turner opened back up for curbside pickup, this time with the help of her daughter Holyn and their new “manager” Lexi, the family’s border collie.

Turner said that the phone has been ringing constantly for Mother’s Day orders, especially because her daughter has helped promote the shop on social media while not doing schoolwork.

Like Turner, Monteiro’s daughter has also helped bring in new customers with Instagram and Facebook. 

The marketing will also help for Mother’s Day, the holiday that she said is the “mother of them all” for florists.

Customers have appreciated both florists during this time, and the feeling is mutual.

“They’re thanking me, when I’m thankful for them,” said Turner.

Braga said that “people are so happy and grateful” that they can buy herbs and vegetables from her shop because customers are eager to be outside in their gardens.