ROCHESTER — "Good Morning America" said good morning to flooded cranberry bogs as ABC’s national news program aired a segment live from Rochester on Tuesday, Oct. 15.

At Hartley Family Farm, national correspondent Trevor Ault stood inside a bog filled with bright red cranberries as he reported a price forecast for Thanksgiving food staples.

Reporting live from the town of less than 6,000 for the most-watched morning news program in the United States, Ault told viewers prices were down for fresh cranberries this year.

The price for canned cranberry sauce, meanwhile, is up, a “great argument for buying fresh ingredients,” Ault said, gesturing towards the swath of Rochester cranberries he stood in. 

Hartley Family Farm co-owner Woody Hartley said the segment was good both for the farm and the cranberry industry.

“It’s not just good for us, it’s good for all the growers,” he said.

The process by which Good Morning America came to Rochester was “pretty straightforward,” according to Hartley.

A producer for the program called Hartley in the late afternoon Monday asking to do a live segment at the farm. The team showed up at about 5 a.m. Tuesday to prepare for the report. Ault arrived later and was provided waders by the farm, Hartley said. 

The report aired live shortly after 7 a.m. 

“I’m very happy to be here at Hartley Family Farm,” Ault told Good Morning America hosts Robin Roberts, Michael Strahan, and Fall River native George Stephanopoulos.

After reporting the price forecast for Thanksgiving foods, Ault relayed a “good tip” he received from the “fine folks” at the Rochester farm. 

“Cranberries are notorious for staying fresh for a long time,” he said. “They used to take them on long ship voyages, even whaling expeditions. So you could go out today, get fresh cranberries and just keep them cool and dry. They will still be perfectly fresh when you cook your Thanksgiving dinner.”

Hartley said the segment would hopefully increase sales and get more people buying cranberries. It was “interesting” to watch the production of the segment, he said.

“I was surprised they came to see us, but that was great,” Hartley said.  

The Good Morning America clip isn’t the first time Hartley Family Farm has appeared on television news this season. At the beginning of October, WHDH aired a segment on bog tours offered by the Rochester cranberry farm.