MATTAPOISETT — Rallying together with battle cries of chocolate or vanilla, cyclists at the seventh annual Tour de Crème pedaled down Water Street to embark on the sweetest expedition across the South Coast.

“I like throwing a party, and this is a party!” said Mike Huguenin, Tour de Crème co-chair.

Around 360 cyclists filled the streets of Mattapoisett throughout the morning and afternoon of June 1, Sunday,  participating in the 9-mile bike ride, 25-mile ride or 45-mile ride. Each tour showcased various ice cream shops and creameries across the South Coast.

Dorothy Cox Candies, West Island Creamery, Captain Bonney’s and Seaport Ice Cream Slip were some of the featured ice cream shops where bikers stopped along their route, picking up a free frozen treat before racing to the next location.

“It was fun this year seeing the creameries kind of back each other and support each other,” said Jane Finnerty, co-chair of the event.

Proceeds from the Tour de Crème benefit the new multi-use rail trail that will connect Mattapoisett to Marion and the Mattapoisett Land Trust.

“It was basically just an idea to do something fun between the land trust and the Friends of the Mattapoisett Bike Path and raise some money for both organizations and enjoy all the great ice cream available on the South Coast,” said Huguenin.

Participants of all ages joined the bike rides, wearing mohawk helmets and flowers in their hair as they cruised past Mattapoisett Town Beach.

First time Tour de Crème participant and Rochester resident Amelia Isabel expressed that the road was anything but rocky.

“It was so fun! All the ice cream was so good,” she said.

Kaitlin Kelley of Wareham, who rode alongside Isabel, said the experience was “awesome.”

“I would love to do it again next year,” she said.

As cyclists finished their rides, they were treated to a seaside party with food trucks, music and of course: more ice cream.

Mattapoisett resident and second-year volunteer Patty Emmons took sundae funday to the next level, dressing in matching ice cream sundae costumes with her daughter Melissa Emmons.

“It’s fun! It’s a great event, and it’s for the community,” Patty said.