Flour Girls Baking Company hits the streets, literally

Feb 3, 2012

This takes the whole “meals on wheels” concept to another level.

Marion resident Jill Houck started Flour Girls Baking Company five years ago, but last fall she added a new employee: the “Sweet Truck.”

Houck converted a Chevrolet P30 step van into a mobile bakery and now sends the smell of desserts all over the South Coast and Providence.

Here’s a short Q-and-A with Jill Houck.

What sparked the idea for a bakery on wheels?

I share some space at How on Earth in Mattapoisett and had some room in Marion as well, but the Marion spot wasn’t exactly what I needed. Food trucks are becoming a big trend now, and using the Sweet Truck actually works easier for me. I can reach a lot more people.

People used to see food trucks as “roach coaches,” but that has totally changed, I think.

Did you grow up baking?

I’m from Vermont and grew up with awesome bakers: My parents. My dad was an excellent baker, and my mom is a big believer in making things from scratch. There is a big French Canadian influence from her side of the family too.

I came to Marion as an athletic trainer and Spanish teacher at Tabor. I do the bakery full-time now, but people get a laugh after learning I was an athletic trainer.

How far do you take the Sweet Truck?

I’m usually around this area and at Tabor sporting events during the week. On weekends I head out to Providence for an indoor market or around Brown University.

There are few other food trucks out there, so I’m hanging out with the taco truck and meat truck too in Providence.

Do you spend a lot of money on gas?

Oh yea. All of that driving back and forth can take a toll, and I use a generator when I’m parked out. But I’ve really received a lot of business, especially with such a mild winter. I’m looking forward to the spring and summer for business too, since I started last August.