The steady stream of women into Cheryl Nye’s one-room shop speaks to how well she knows her customers.

The owner of My Fair Lady Consignment Boutique, Nye has run her business for 17 years, and says customers come from as far as Boston to the north and Virginia to the south for her unique selection of clothes and accessories.

“For seventeen years, I have some consigners that have been with me for that long,” said Nye. “They know that when they come in they’re going to find something. If they have a special occasion coming up, they come here before anywhere else.”

Nye, a native of New Bedford who now lives in Fairhaven, learned the consignment business from Dorothy Ross, a “well to do” Marionite who owned Elegance Renewed.

“I was a regular customer at first,” Nye said. “I went in every week. Finally she said to me, “Would you like a part-time job?’”

That was 25 years ago. Nye became the manager of Elegance Renewed, which was located at 3 Wells Road, and bought the business when Ross retired.

She stayed in the space but renamed the shop to make it her own. Last year, Nye’s landlord decided to open her own shop at the Wells Road location, so Nye relocated to 119 Wareham Road in January.

Being in the same building as other shops and businesses has been a nice change for Nye.

“The more I’m here, the more I like it,” she said.

Nye’s clients quickly followed her to the new location.

“They are clotheshorses,” she said of her customers. “These are women that their hobby is shopping. They’re very discerning.”

My Fair Lady has a constant flow of new clothes on the racks. People wanting to sell their gently (and sometimes never) worn cloths are held to a high standard for their high-end garments, sometimes 45 cashmere sweaters at a time.

“Everything that comes in has to be designer, has to be clean, pressed and on a hanger,” said Nye.

They also have to be current. Nothing over two years old is allowed, and consignees have a two month contract with Nye ­– that is if their item doesn’t sell, which isn’t likely.

With more than two decades of experience, Nye said she knows exactly what her customers want.

“I pick everything out because I know my customers so well that I almost have someone in mind when [clothes] comes in,” she said.

The shop features everything from formal wear to casual wear along with designer bags, shoes and jewelry. Nye said people from Boston to the Cape come to buy and sell clothes. She also has one customer in Virginia who will drive to the South Coast for the weekend when she knows Nye has several items on hold for her.

The 72-year-old attributes her fashion sense to her parents. Her mother designed and made clothing and her father was a painter and contractor.

“I think the eye that I have for lovely things is in me from them,” she said.

Although she could have retired years ago (James, her husband of almost 50 years, has), Nye said she isn’t quite ready yet.

“I’m very happy still doing this,” she said. “When I turn seventy-five, I think it might be time for me to sell the shop to someone who loves it as much as I do.”

Although there are many more consignment shops in the area than there were when Nye got into the business, she said My Fair Lady still offers a certain quality and brand names that others don’t.

“They come here when they want something that’s special, when they want something unique. That’s what I’m known for.”

My Fair Lady is located at 119 Wareham Road and is open Wednesday through Friday from 10:30 a.m. to 4 p.m. and Saturday from 10:30 a.m. to 3 p.m. Consignments are by appointment only.

Call 508-748-9718 for more information.