Rochester Police Department is launching a high-visibility seat belt enforcement mobilization, “Click it or Ticket.”

Rochester Police are working in partnership with the Executive Office of Public Safety and Security’s Highway Safety Division, the State Police, and 120 other local departments on this program.

With the mobilization, which runs from May 14 to June 3, thousands of extra state and local police will patrol the state’s streets and highways in a concerted effort to promote and enforce seat belt use with the ultimate goal of saving lives.

If pulled over, everyone on the car found not wearing a seat belt will be ticketed.

“Too many people still have reckless attitudes expecting that crashes will never happen to them,” said Rochester Police Chief Paul Magee. “Unfortunately these tragedies can and do happen every day. The best protection against death or injury is a seat belt.”

According to the U.S. Department of Transportation’s National Highway Traffic Safety Administration, based on known usage, 49 percent of the people killed in passenger motor vehicle crashes in Massachusetts during 2010 were not wearing their seat belts at the time of the crash.

“A lot of people shrug off the statistics because they see themselves as good drivers,” said Chief Magee. “But they forget that they can get hurt because of other reckless drivers. Your best defense is to buckle up.”