Mattapoisett resident on her way to L.A., TV
Mattapoisett native Kasey Grenon is stirring things up as she moves to Los Angeles this week to start Stir It Up TV, a show about a cooking show.
"I'm moving this coming Monday, yikes!" said Grenon about her September 12 move. "Once I'm out there I will be working with our writers and director to develop the storylines as well as continue to work with our team to find sponsors for the show to gain funding."
Up until now, the show has been a labor of love for the most part.
"Stir It Up was created by Peggy Iafrate, President of Strega Marketing Group, Olivia Iafrate (her daughter) and myself this past winter," Grenon said. Grenon, a graduate of Emerson College, started working at Strega this past winter when the Iafrates began kicking around the show's concept. According to Grenon, she was in the right place at the right time and her self-made cooking webseries, "Kasey's Kitchen," didn't hurt either.
"We want to create a show that will be the go-to resource for young women," she said. "We want to build a community that empowers and encourages young women to be happy and healthy."
As for building a community, Stir It Up already has a significant one with over 6,700 fans on Facebook without having shot a single episode.
"That's how we know there is a need for a show like this," said Grenon.
Sort of like Home Improvement but with cooking instead of home repair as the theme (and a distinct lack of Tim Allen or the ever-mysterious Wilson), Stir It Up promises to deliver its message that you can be happy and healthy without being a size-0 with flair.
"[Home Improvement] was a sitcom about a guy who had a show about tools," said Grennon. "Stir It Up is a show about two girls who work on a cooking show."
So while Grenon is the actual producer of Stir It Up, she also plays the producer on TV. It is also possible that she stayed in a Holiday Inn Express last night.
Right now, Grenon and the Iafrates have plenty of work to do in creating the show.
"The most difficult part is learning who to trust and learning how difficult it is to make something of this scale happen," said Grenon. "A lot of people tried to make it something it's not. We've had to be very cautious and stick to our guns on things."
Sticking to their guns shouldn't be hard, however, because Grenon and Iafrates know the appeal and need for the show.
"We've learned that if you combine comedy, entertainers and good food, you have the recipe for success!"
Watch some videos from Stir It Up TV below.