Lucky Field Organics regrows business after hardship

Aug 9, 2013

Naming their farm Lucky Field Organics hasn’t meant an easy road for the Lant family.

“[Farming] is the silliest thing in the world if you like stability,” said Weston Lant, citing professional gambling as a more steady profession. “When it’s good, it’s good. When it’s 11 o’clock at night and you have to finish something that you didn’t get done, I hate it.”

Still, for someone who likes being his own boss, the farm is a good career…or second career.

Lant, originally from Carver, spent 30 years in the entertainment business, primarily working behind the scenes in film, including a stint in California.

When his second daughter was born, the Lant and his wife Eileen decided to move back to Massachusetts while Lant commuted. An injury requiring surgery took him out of the movie scene. While wading through a lengthy worker’s compensation claim, but Lant keep himself occupied by volunteered with friends who ran organic farms.

Once the claim was settled, the Lants started Lucky Field Organics, renting acreage in several parts of Mattapoisett before finding a larger property to rent at 570 New Bedford Rd. in Rochester.

The Lants were doing a strong business with more than 300 shares in their community sponsored agriculture program, a weekly subscription service for local residents, and deliveries to locations on Cape Cod and the Plymouth area when their investor pulled out in 2009.

“At that point, we were gearing up to do much bigger things. We kind of went a radical step backwards,” said Lant.

The family has slowly rebuilt the business since then. Eileen runs the packinghouse and the propagation house for seedlings. Daughters Fiona, 13, and Keegan, 15, also help out in the greenhouses and at the Thursday CSA, which has around 65 subscribers.

Since 2009, the farm’s customer base has also shifted to more wholesale customers, including Whole Foods.

“We were saddles with debt, but we’re still here and starting to come back on our own,” said Lant.

Over the course of a year, the family grows 60 to 70 crops. Lant sticks to more mainstream vegetables with a few heirloom varieties, but nothing too “esoteric.”

“We focus on the things we know people really want,” he said. “And it has to taste really good.”

Even though farming is a challenge, Lant said he wouldn’t go back to his old job.

“I want to be around for my daughters’ growing up. I wanted to have the same wife for a somewhat long period of time,” he said.

In addition to its summer CSA, the farm has a 10-week fall/winter CSA. For more information, email info@luckyfieldorganics.com or call 508-763.8104.