What's in store for Lloyd's Market?
Lloyd’s Market in Rochester has officially changed hands, but the new manager doesn’t want local residents to worry about changes to the store.
New England Farms, which owns seven convenience stores and gas stations in Southeastern Massachusetts, purchased the property from Rochester resident Matt Beaulieu earlier this month. The company then signed over a 10-year lease to its former operations manager, Dan Costa.
“This is what I love to do, working for myself,” said Costa.
The Hanover resident formerly ran his own White Hen store in Boston, a shop that had a deli and other grocery items. When 711 bought out the company, Costa took a job with New England Farms, but he missed running his own grocery store.
Costa began taking over managerial duties at Lloyd’s several weeks ago, and he wants to reassure customers that they won’t come into the grocery and find an unfamiliar scene.
“I’m not looking to change what Lloyd’s has already done,” he said.
Costa noted that the popular meat department will be untouched, and he is committed to keeping local products in the store.
“I’d rather support people around here who work hard than buy elsewhere,” Costa said. He added, “I want to keep the quality what it was. I don’t want to change any of that.”
Changes are inevitable though. For starters, the checkout counter now has a scanner.
“Hallelujah on that one,” said Costa.
Although a few customers didn’t like the new technology, it makes checking out more efficient. Something customers probably won’t complain about is the addition of weekly sales.
“Money’s tight. If you can save a few bucks, it’s important to give your customers that,” Costa said.
There will be more baked goods ready in the mornings in addition to the existing dinners offered in the evenings.
Said Costa, “We have a full kitchen and we’re gonna use it.”
He also wants to upgrade some of the older equipment in the store and to add lights to the parking lot.
But will there be a gas station? Costa answers a firm “no,” saying there isn’t even room on the property for such an addition.
Costa stressed that he looks forward to becoming part of the community, not just through the store.
Along with his wife and two young daughters, Costa plans to move to Rochester soon.
For now, Costa said he’s enjoying managing a grocery store again.
“It’s a great little store.”